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Sample report - month 4 of an engagement

This is what your month with me looks like.

No dashboards to decode. No vanity metrics. One page, plain English, every number tied to money. Below is a real-format report from the Ridgeline HVAC engagement.

Ridgeline HVAC - Month 4

Reporting period: July 1–31 · Engagement month 4 of ongoing

Keyword movements (Google rank)

KEYWORDLAST MONTHTHIS MONTH
ac repair - city#14#3 - Map Pack
emergency ac repair - city#9#1 - Map Pack
hvac repair - citynot ranking#7
air conditioning installation#22#9
24 hour ac service - nearby town#31#11

The numbers that pay you

61

calls from Google Business Profile - up 38% month over month

14

form leads from the website - up from 2/month before we started

39

direction requests - people driving to the shop

What I did this month

  • Published 2 service-area landing pages (nearby towns) - both indexed and already cracking the top 20
  • Cleaned 6 inconsistent citations found in last month's sweep
  • Rebuilt the review request message - review count up 11 this month
  • Fixed a title tag conflict cannibalizing "hvac repair" between two pages

What happens next month

  • Push "hvac repair - city" into the Map Pack: dedicated content + internal link pass
  • Two more service-area pages targeting the northern suburbs
  • Photo refresh on the profile - new job gallery beats stale photos
The honest part

Notice what's not here: impressions, "reach", engagement graphs. Rankings and calls are the only numbers that pay a local business - so they're the only numbers I report.

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