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The Google Business Profile checklist.
15 fixes, zero fluff. This is the same list Haroon works through on paid engagements - work through it yourself today, or hand it over and watch the Map Pack move.
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Get It On WhatsAppThe 15 fixes.
Rev. 2026 - works for any local businessClaim and verify your profile. Unclaimed or unverified profiles can't rank - this is step zero at every engagement.
Pick the most specific primary category. "HVAC repair service" beats "Contractor" every time. Specificity is a ranking lever.
Add every relevant secondary category. Most owners set one and stop. Competitors with 3–4 categories cover more searches.
Fill in every service with a description. Services left blank are searches you've opted out of.
Define your service areas precisely. Neighborhoods and towns, not "worldwide" - relevance beats reach.
Write a 750-character description. Natural keywords, your main service, your city, what makes you the obvious choice.
Upload 10+ real photos. Exterior, interior, team, jobs in progress. Stock photos get ignored by customers and algorithms alike.
Post weekly. Offers, updates, before/afters - an inactive profile signals an inactive business.
Make your NAP identical everywhere. Name, address, phone must match your site, Facebook, and every directory exactly. Inconsistencies actively hurt.
Track your website button with UTM links. If you can't measure the calls your profile generates, you can't improve them.
Enable messaging - and answer within a day. Fast response times convert profile visitors into booked jobs.
Build a review request flow. A simple message after every completed job: "Mind leaving us a quick Google review?" Systemize it.
Reply to every single review. Positive or negative - replies are fresh content and visible trust signals.
Add products and services monthly. Fresh items with photos keep the profile alive and cover long-tail searches.
Check insights monthly. Calls, direction requests, and the queries that found you - that's your scoreboard, not vanity metrics.
Worked through all 15 and still buried? That's when the deeper work starts - citations, landing pages, content, links. Get the free audit →