All case studies
Case study - HVAC & Air Conditioning
Ridgeline HVAC
340%
increase in Google Business Profile calls
The Problem
Ridgeline HVAC had 15 years in business and a great reputation - but was buried past page 2 of Google for "AC repair [city]." Nearly all their business came from referrals, and referrals alone weren't enough to keep the schedule full during slow seasons.
What I did
- Rebuilt their Google Business Profile from the ground up - categories, services, weekly posts, photo strategy
- Built a review generation system: a simple WhatsApp/text flow asking every completed job for a review
- Created 12 service-area landing pages targeting specific neighborhoods and towns they service
- Cleaned up and standardized citations across 40+ directories (inconsistent NAP data was actively hurting rankings)
The Result
Top 3
Map Pack ranking within 90 days for primary service terms
340%
increase in calls generated directly from their Google Business Profile
22/mo
organic form leads, up from ~2/month
- Reduced dependency on referrals - steady inbound leads even in slower months
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