Case study - Dental & Medical Practices

Bright Smile Family Dental

180%

year-over-year growth in organic traffic

Google Search Console performance report for Bright Smile Family Dental - 7.43k total clicks and 216k impressions — Receipts first - Google Search Console: total clicks & impressions across the engagement.

The Problem

Bright Smile was competing against corporate dental chains with large ad budgets. Organic traffic had been flat for over a year, and they were becoming increasingly dependent on paid ads to get new patients in the door.

What I did

Built a content hub targeting specific procedures and insurance-related searches patients actually look for
Set up a structured patient review funnel post-appointment
Local link building through community sponsorships and local business partnerships

The Result

180%

year-over-year growth in organic traffic

Lower CPA

cost-per-new-patient dropped as reliance on paid ads shrank

More predictable, sustainable new patient flow independent of ad spend fluctuations

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