Guide · Website · 5 min read
You're getting traffic - people find you - but the phone stays quiet. That's not a marketing problem, it's a plumbing problem. Here are the seven leaks I find on almost every local business site I audit.
If a visitor has to scroll, hunt, or pinch-zoom to call you, they won't. Your number belongs in the header as a tappable button, in the hero, and at the bottom of every service page. On mobile it should be reachable with a thumb in one second.
"Family-owned since 1998, committed to excellence" - that's wallpaper. The visitor wants to know in five seconds: what do you fix, where, and how fast. Lead with services and service area, not your founding story.
Over half of mobile visitors abandon sites that take longer than 3 seconds. Huge uncompressed photos and bloated themes are the usual suspects. Test it on mobile data, not wifi.
Reviews, job photos, before/afters, "as seen serving [city] since..." - proof is what separates you from the three other tabs they have open. A site without proof is a claim without evidence.
Nine fields, a captcha, and a "we'll respond in 3-5 business days" note. Every field you add costs submissions. Name, phone or email, message - done. And answer fast, because the lead also filled out your competitor's form.
"Our Services" listing everything on one page ranks for nothing and convinces of nothing. Each core service deserves its own page with its own proof and its own call button - it's better for visitors and for rankings.
Most leads don't convert on first contact. A simple text/email follow-up within an hour doubles contact rates. If your only follow-up is "never," you're paying for traffic twice.
If your site is the leak, fixing it is step one - and if you don't have a site at all, that's built into the engagement, not billed separately.